My second blog post is going to be all about crisis communication and hopefully give you some ideas of what you can do to prevent it or at least lessen the damage when it is already done! Crisis Communication is a scary issue, but it can almost always be detected before it’s going to happen, as long as you pay attention to the signs! According to Bernstein Crisis Management , there are 10 easy steps you can follow in this type of situation! I am going to share with you a few of the more important ones!
The first step is to anticipate this crisis that is coming, and you can almost always tell because there will be some sort of sign. By identifying that a crisis is coming early, you can either help prevent it from happening or you can figure out a public statement earlier! The second step is to pull together a crisis management team. This will not only have certain people with their full attention on the issue, but they can also be on watch at all times!
The third step is to go ahead and get your spokesperson ready and prepared for the statement that they need to issue to the public. The fourth step is to train the spokesperson on what they need to state to the public. This is an important step because you want this statement to be beneficial and receive positive feedback.
An effective example of a crisis communication situation (KFC Chicken having maggots in it), along with a few more quotes and tips that are informing can be found on Crisis Communication – A Case Study . I hope you guys tune back in next week for my third blog post!! (:
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